What’s Your System?

I’d put a bet on that you’ve got really good systems in your business – Haven’t you? And by systems I don’t just mean computer systems, but I mean a set system for acheiving a desired out come. That could be paper based, it
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I’ll guarantee our price…

This morning I was at a networking meeting and as part of the meeting everyone gets up and has a 40 second elevator pitch. You know the type, “My names Jo Bloggs and I’m from XYZ company and we’re really good at what we
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How many ads do we see in a day?

This is an interesting question that I’ve been trying to find the answer to. Having looked at various places on the net, sites are suggesting that we are exposed to anywhere between 250 and 5000 advertisments every single day. Certainly, when you put some
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What’s your system?

I’d put a bet on that you’ve got really good systems in your business – Haven’t you?   And by systems I don’t just mean computer systems, but I mean a set system for acheiving a desired out come.  That could be paper based, it
Read More

8 Golden Rules of Direct Response Marketing

Following from the last post  – The difference between brand advertising and direct response advertising you’ll see my viewpoint that for small businesses, ALL marketing and advertising should be direct marketing.  Here’s 8 golden rules that you should follow when implementing your marketing campaign.
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