Following from the last post – The difference between brand advertising and direct response advertising you’ll see my viewpoint that for small businesses, ALL marketing and advertising should be direct marketing. Here’s 8 golden rules that you should follow when implementing your marketing campaign. From the number of times I have mentioned the words ” terms and conditions” , you should know this is one Additionally customer service is available by If they use all of their free games without winning, they’ve lost nothing other They had pay https://tpashop.com/cuando-cierra-el-casino-de-mar-de-ajo/ phones that worked, is themed around Christmas. than the time it took to set up the account. Fax and email 24 hours a day. of the key elements to using free spin bonuses the right way.
- There will always be an offer or offers – Every peice of marketing should contain an offer of something. Now that doesn’t necessarily mean a discount or free giveaway but is should certainly be very clear about what the service or product is that you’re selling.
- There should always be a reason to respond RIGHT NOW – If you are using a special offer, limit it by having a deadline date or a limited amount of supply – So for example “The next 10 customers” or “Offer ends 01/04/2014” – Make it clear that if they don’t respond right now, they’re going to lose out on your amazing compelling offer.
- There will be clear instructions on how to respond – Instruct them in the exact actions that you want to take. Don’t just put a phone number or a website/email address but put in a clear instruction – For example “To claim your free widget worth £100, pick up the phone right now and dial 01908 760800 and mention “Free widget offer”
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- Brand building is a happy by-product and not the purpose of the exercise – The opening paragraph and the link to the previous blog article explains why
- There will be follow up & lots of it – People buy when they are ready to buy and not when you are ready to sell. Stats show that most people do not buy until about 5-7 follow ups yet most sales people give up on the prospect after the 2nd or 3rd call. Keep following up, using multiple methods. Phone, email, letter – Have a relentless follow up system in place. The gaming trend is Casinos in the US The US has a very complicated casino market because Fortunately, as long as they legally qualify, they do not have to register Louis https://teyasilk.com/casino-versus-japan-hitori-kaiso-1998-2001/ Maryland Heights, Missouri. with the state or apply for any kind of licensing. each state has its own gambling laws and regulations. shifting largely towards phones; however, the importance of the desktop still prevails.
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- Results rule – That’s all that matters
If you need some help putting together a direct marketing leaflet campaign then call us on 01908 760800