8 Golden Rules of Direct Response Marketing

Following from the last post  – The difference between brand advertising and direct response advertising you’ll see my viewpoint that for small businesses, ALL marketing and advertising should be direct marketing.  Here’s 8 golden rules that you should follow when implementing your marketing campaign.
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What’s the difference between…

..Brand advertising and Direct Marketing Part of our role as expert leaflet marketeers is to help our clients get a better response in their direct marketing activities.  What this sometimes means is that we do a critique on the customers leaflets and quite often
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