What’s Your System?

I’d put a bet on that you’ve got really good systems in your business – Haven’t you? And by systems I don’t just mean computer systems, but I mean a set system for acheiving a desired out come. That could be paper based, it
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Knowing your numbers

“Half of marketing doesn’t work…If only I knew which half!” PT Barnum That quote from the owner/promoter of The Greatest Show On Earth may have been valid back in his day, but there is no excuse in todays day and age for not knowing
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Recycle Your Way To Growth

Here’s an excellent technique that I learnt recently about how to ensure that you’re maximising your marketing spend without ever going over your marketing budget. It’s all about recycling. Recycling your marketing budget. It’s devilishly simple, but very effective. …Lets say that you’re going
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I’ll guarantee our price…

This morning I was at a networking meeting and as part of the meeting everyone gets up and has a 40 second elevator pitch. You know the type, “My names Jo Bloggs and I’m from XYZ company and we’re really good at what we
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How many ads do we see in a day?

This is an interesting question that I’ve been trying to find the answer to. Having looked at various places on the net, sites are suggesting that we are exposed to anywhere between 250 and 5000 advertisments every single day. Certainly, when you put some
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